dub Nutrition? Dub Nutrition? DUB NUTRITION? Who? What? Why?
Please don’t conclude from our website that we don’t know how to spell. And yes, we remember from English 101 that words at the beginning of a sentence are supposed to be capitalized. We hope you also understand that Jeremy Wardle–the founder of dub Nutrition–doesn’t enjoy being told what he can and cannot do. He’s not really a rebel. Not a bad guy. He simply likes to do things his own way. You might say he plays by his own rules–such as when he and his lovely wife Hollie were in the process of adopting their daughter, Gabrielle, from Haiti. Two days before the adoption was to be finalized, a major earthquake struck Haiti. All communications were lost with the orphanage where Gabrielle had been living.
What would you have done? What would most people have done? The phone lines were down. Cell phone towers had been toppled. Telegraph messages could not get through. The Internet was disrupted throughout Haiti. Jeremy had no way of knowing whether his daughter had been killed, might be buried beneath a pile of rubble, or perhaps was alive and starving without food and water. What would you do today if faced with this situation?
Jeremy’s Response
Remember, Jeremy Wardle plays by his own rules. He doesn’t wait for someone to tell him what he can and cannot do. While others sat glued to the TV waiting for answers, Jeremy Wardle tossed a change of clothes into a backpack and hopped the first flight to the nearest country to Haiti– Dominican Republic. He and his wife organized a team of volunteers, chartered a helicopter, and flew into Haiti to find their daughter. There were no maps, no radar to guide them, no flight-control towers or GPS. All of these modern communication and guidance systems had been destroyed. Jeremy printed out some Google maps of where his daughter’s school had once stood.
After many hours of desperate searching, Jeremy located his daughter. She was alive. He and his crew of volunteers also discovered many other frightened children and their teachers huddled together, isolated, praying for help. Praying that someone–a hero–a Jeremy Wardle who refuses to listen when all the others tell him that something is impossible–might swoop down and rescue them. Jeremy brought his daughter home.
Jeremy and his crew eventually brought out more than 130 children from the Haitian rubble, and united them with their adoptive parents.
So what does this have to do with punctuation and sentence structure?
Perhaps nothing. Maybe everything.
While growing up, Jeremy acquired a nickname. An accomplished and popular athlete in high school, his teammates began to call him “W” instead of Wardle–and they pronounced it dub-ya. In time, this was shortened to dub. No capital “D.” Just dub. The absence of a capital “D” was sort of an inside joke among his friends. Jeremy respected and loved his teammates and friends, and he accepted the moniker they gave him. So, when he founded his nutritional company, he couldn’t think of a better way to pay his respects to all who had supported and loved him through his formative years than to call his company “dub Nutrition.”
And that’s the way it is.
For those who have a different view, you can do whatever you like when you start your own company. That’s your right and Jeremy would be the first to respect it. Meanwhile, Jeremy Wardle continues to do whatever he believes is right in any given situation. His wife, new daughter, and the hundreds of children that he rescued following the earthquake in Haiti fully agree with Jeremy’s decision. And so do we.
dub Nutrition is a terrific name.
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For a detailed list of ingredients, click on DUB NUTRITION INGREDIENTS